PROMOTION CAMPAIGNS
SHOW CAMPAIGN
Show Series
For their second album release, the O.T. Di Pasquale run two show series (3-4 weekly shows) feature famous artist each night.
The promotion campaign run for 2 months and involved press, social media and ads. For this project, Pannonica also collaborated in budget, sales and pricing strategy
RELEASE CAMPAIGN
Debut Album
MABI launched itself along with it's first album 'Aqui Ahora' with a single's release cascade strategy and an album release party.
For them, we prepared a social media video serie for pre-release presenting the band and the backstage of the album and another for post-release presenting each song of the concept album.
REGISTRATION CAMPAIGN
Music School
The first salsa ensemble school in Buenos Aires run their debut registration in 2026.
The sales campaign run for 2 months and got 50 students registered for their 5 ensembles. The campaign involved a mix of advertisement together with social media content aimed at generating trust of the views.